Digital Marketing strategies for beginers
Digital Marketing strategies for beginners
What is Digital Marketing?
The group of tactics known as "digital marketing" or "online marketing" is focused on electronic marketing and communication of goods and services.
Key concepts
Buyer Persona
Buyer personas are fictionalized versions of your real customers that serve as your ideal customers. They are archetypes a business builds to give a name and human characteristics to their audience.
As a result of building buyer personas, you are able to build activities that are more targeted to the appropriate audiences while also saving time and resources.
If you’d like to create your own buyer personas but don’t know where to begin, make sure to check out the
“Make my Persona”
tool, offered by Hubspot. It a free and simple way to create your personas within minutes.
Lead
When a certain customer expresses interest in our business and have the intencion of purchasing or using our services, they turn into Leads.
Leads are business opportunities, they are customers who provide their vital information as part of an Inbound Marketing plan so that you may discover potential clients and provide them with pertinent material until they are ready to make a purchase.
Customer Journey
Before investing their resources in a product or service offered by a brand, the customer completes a whole history of interactions with the company, this is called “Customer Journey”.
Businesses need to plan their Customer Journey so that they can provide a steady and smooth flow of actions and information to their potential clients.
Every Customer Journey has 4 stages: Awareness, Consideration, Buys, Retention, and Recommendation. For each of this stages, there are Digital Marketing strategies you can use to make customers advance from one stage to the next one.
Landing Page
They are lead capture websites that are only dedicated to gathering pertinent data from visitors.
In a landing page, you provide useful content or other materials in return for the most interested visitors providing their contact information, which turns them into leads.
SEO
Your website must be optimized for SEO (search engine optimization) in order for search engines to understand it. These activities assist you fulfill the key criteria of search platforms like Google and Bing by enhancing the placement potential of your pages and content.
SEM
SEM is the practice of promoting a website or web page through the use of money. SEM aims to increase a site's visibility in the SERPs by using ad space. For Pay-Per-Click (PPC) advertising, marketers often utilize Google Ads to bid on keywords. This guarantees that when a person searches for their specific term, their advertisement will appear at the top of the SERP results.
Digital Marketing Strategies
All of the concepts explained in the previous section participate in different strategies that every type of company can implement to upgrade their Digital Marketing efforts.
Responsive website
A high percentage of the people who browse through the internet do it from their phones. Companies need to make sure that their webpage and landing pages are responsive so that the User Experience is the same regardless of the device people browse with.
Register your company in Google My Business
Claiming your business on Google will help Google’s bots index the information about your webpage easier and this will increase the possibility of being found by organic and direct search.
Keyword usage
When developing content for your website, don’t forget to use words you would like to be linked to when people search on the browser. For example: If a recipe company wants to be associated with Arab food, then it must use Arab food related words in it’s content so Google bots can index that information.
It is important to keep in mind that over using keywords can also harm your SEO efforts, so be mindful of this when implementing this strategy.
Pilar Pages
When creating content for your webpage, it is crucial that you provide it in the most understandable way possible. Pilar pages are pages of content that share the same topic. You can use these to categorize the content on your page and optimize browsing for the user.
Backlinks
Backlinks are of the essence when creating an excellent SEO strategy, because they redirect users to the places you want them to go. It is great to include links to other parts of your webpage in your blog articles, and also, include links to your products and social media accounts.
Strong Social Media Presence
For every type of company, maintaining a constant social media presence is crucial since it not only creates authority but also improves brand engagement, raises SEO scores, and opens doors for marketing and brand discovery.
Email Marketing
Don’t underestimate Email Marketing Campaigns! They can get to people who are really interested in what your business has to offer. It's not the same to sell to a person that just saw your page as someone that already gave your personal info.
Make sure to add Alt text to your website images
Google bots can read Alt text, which aids those who are blind or have impaired eyesight in understanding what pictures and other objects are contained in a page. Through Alt texts, Google bots are capable of indexing information related to your business and make it easier for people to find you on the web.
We encourage you to watch our video,
"Marketing Strategies for Beginners",
here
if you enjoyed this article and want to learn more about Marketing Strategies for small businesses.
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